One activation that is becoming increasingly popular among brands is the integration of experiences that engage with and appeal to the senses. People experience a positive reaction and develop emotional connections with brands that can create unique sensory experiences, and you can enhance their encounters by finding ways to integrate impactful imagery, sounds, pleasant aromas, tastes, and textures. 

​Glade hosted an incredible pop-up experience to help drive candle sales with five multi-sensory environments inspired by their fragrances. Each space incorporated different colour palettes and imagery, scents, and sounds allowing attendees to tap into and stimulate multiple senses. The San Francisco Museum of Ice Cream is all about connecting with people’s senses, and their Pinkmas activation integrated immersive installations to connect with the emotions associated with the holiday season, and sent them home with a limited time MOIC ornament.