NFC technology is a digital trend that has been around for a while but has recently evolved within brand activations and promotional merchandise. With NFC technology, your brand can conveniently transfer data wirelessly to your end-users. ​

Nike was an early adopter of the use of NFC technology in product with their NikeConnect NBA jerseys. This connection of apparel and the technology allowed their NikePlus members and NBA fans to have exclusive access to product, customized content, and experiences simply by tapping their devices against the NikeConnect logo on jersey tags. Outdoor apparel and gear brand Mammut has also incorporated NFC technology into their products allowing consumers to connect with them after a purchase has been made. Consumers can scan a chip integrated into the product using the Mammut Connect app to unlock exclusive content like product authenticity certificates, free warranty extensions, and the option to share feedback. 

There are so many ways you can incorporate NFC into your product to increase brand engagement and enhance your audiences’ experiences, and with the move towards a paperless environment, there is no longer a need to inundate event attendees, consumers, or employees with printed material. Take your loyalty plan further with NFC-enabled product that gives users access to exclusive offers. Get your employees engaged with your company’s health and wellness initiative by providing them with an NFC-enabled water bottle, giving them direct, easy-access to daily tips for living healthier lives. Make onboarding new employees an easier experience by providing your associate handbook and other pertinent new-hire info digitally through an NFC-enabled tote bag or recycled journal.