WELCOME TO OUR 2020
trend report

insights

product

marketing

design
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2020 Staples Promotional Products Canada Ltd. Click here to download our sources.
WELCOME TO OUR 2020
A new decade has arrived. |
It’s time for a fresh start and a refreshed look at the latest insights into retail-inspired branded merchandise, marketing solutions, and design techniques. This year our team of merchandisers and marketers have explored these three categories of trends to support planning for your 2020 promo programs, events, and campaigns.
Product examines the specific materials, colours, and technology behind the items that have become prominent within both the retail environment and the world of promo. Marketing digs into how brands are looking to further the customer experience through activations and unique applications of their product. Design looks to the top three techniques that our creative team has researched, with a focus on striking applications of 3D illustration, typography, and colour transitions. Each of these themes are designed to help you build relevant and successful promotional programs that will strengthen the brand experience and connections with your target audiences. |
A well-thought-out brand activation can engage and connect with your audience and take your larger marketing campaigns further. Consumers are looking for an experience. Whether you’re appealing to their five senses, providing an interactive product experience, or connecting with them through technology, this year’s experiential marketing trends are designed to leave an impact.
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On-trend product and packaging design is one of the most effective ways of taking your branded merchandise and elevating it to become something unique and impactful. Whether you are looking to go bold with design, or opting for something a little more subtle, these techniques and applications can be customized and finetuned to your needs, creating product that is a true extension of your brand.
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The products featured in the Trend Report are only a selection of the branded merchandise that your Staples promo team has access to. With more than 100,000 product ideas at hand, and a merchandising team that loves to comes up with creative promo solutions, we can help you find exactly what you need for your program, campaign, event, or gifting initiative.
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HOW TO ORDERTo learn more about the items in our 2020 Trend Report, or to explore more branded merchandise ideas, please reach out to your Staples promo rep today!
1 (800) 450-6452SPPCanada@Staples.com |