Whether it's scent, sight, taste, touch, or sound – one of the truest ways of creating connections between customers and your brand is by appealing to their senses. |
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Today’s consumers are looking for memorable encounters to create stronger, more emotional connections with the brands they love. It’s all about creating an experience that goes beyond the product itself. Appealing to your customers’ senses with branded merchandise allows your audience to associate the product they’ve received with your brand, leaving them with a lasting impression. Engaging with your audiences’ senses has also become increasingly popular in experiential activation at events – learn more in our Marketing insights.
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